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Illustrate Your Artmaking Process

  • sadiemcarfagno
  • Oct 14
  • 2 min read

Updated: Oct 15


Illustrating my Art making Process:


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For the visual representation of my artmaking process I made the main themes or actions in the process into color coded stepping stones and with the black line show how many times I repeat those same steps and in what order to bring a project from an idea to completion.


Themes or Actions:


Red: Meeting with client

Orange: Tinkering/adjusting

Yellow: Research

Green: Initial ideation and brainstorming phase

Blue: Asking questions and asking for constructive criticism

Light Blue: Collaboration

Fusha: Thumbnails, idea list, variations of ideas,

drawing and the actual work to reach completion

Dark Purple: Refine phase

White: Planning



Research 

  • I look up inspirational reference material they recommend and absorb info from the company’s online presence


Client meeting 1,  client tells: 

  • Story

  • Goal

  • Ideas

  • Problems

  • Solutions

  • Timeline

  • Target media audience

  • Types of investors 

  • Question and notetaking phase

  • Team brainstorming, connecting ideas, combining different skillsets of team


Individual Brainstorming 

  • Starts with summarizing notes into organized key points, ideas circulate around those and between the motivations of the client and motivations of target audience  


Research 


Thumbnails, idea list, idea variations, list of questions


Client meeting 2 

  • Present thumbnails, pitch ideas

  • Questions

  • Ask for constructive criticism in specific visual elements


Tinkering/Adjusting to match clients vision

  • create a set of rules within artwork -use to engage audience and amplify the message in key memorable moments in image or video, must create strong emotional reaction in audience, must connect both the client and audience motivations together


Client meeting 3 

  • Final Pitch, storyboard, or very rough draft

  • Ask for constructive criticism 

  • Talk contract, have all parts in writing and adjustments throughout in writing in email/text 

                   (life happens on both ends, it is good to be adaptable, problem solve preemptively with client, and able to keep progressing)

  • Timeline

  • Pay

  • Expectations

  • Expectations for possible extra pay if adjustments phase goes on too long


Tinkering/Adjusting


Research 


Tinkering/Adjusting 

  • deeper, more focused research may change compositions or force plan to change a lot here

  • Problem solving in visual communication of data and big ideas, organizing ideas into digestible, memorable snippets 


Planning

  • Break work into list of big steps to cross off

  • Break big steps into little steps, write on clear sticky note tabs and place in “accordian calendar” according to worst case     

                scenario of time needed. Adjust sticky notes if plan needs adjusting to still hit major due dates on time

  • Access to materials?


Coordinating

  • With team or contributors, possible subcontractors or talent, talk pipeline

  • Connect to people who know more than you and have different skills than you


Work the steps 


Client meeting 4

  • Ask question, problem solving, tinkering/adjust, ask for constructive criticism 


Finish steps


Refine 


Safety net time set aside for issues with technology or unexpected roadblocks


Client meeting 5, reveal final product!


Adjustments phase, possibly additional pay 




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